Marketing a luxury ski property requires more than stunning interior shots. Because buyers come to ski towns from across the globe, they’re not just looking for a gorgeous home — they’re looking for a vibrant, encompassing experience. By taking a savvy… Continue reading
It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and … Continue reading
The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages. Continue reading
Millennials are a major driving force in today’s luxury real estate market. Though they’re starting later than their predecessors, they’re entering at a higher price point and bypassing the starter homes that were essential for their parents. Continue reading
Can’t decide what’s missing from your latest listing? Chances are, it’s texture. Texture is an all-important — and sometimes overlooked — element in transforming a space from flat to multidimensional. Be it via countertops or flooring, creating the rig… Continue reading
There is a fantastic mystery attached to minimalism: it encourages reflection, thought, restraint and smart conversation. This is especially true when it comes to designing a minimalist home. Continue reading
The personal luxury market is in a constant state of flux. From art to watches to wine, the luxury market responds to increasing consumer demands for accessibility, personalization and secure service. Continue reading
The luxury real estate market is rich — with opportunity. But the price that today’s luxury agent must pay to play in this segment isn’t just in dollars. It’s in data. Continue reading
Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading
When catering to wealthy clients, one way to ensure repeat business is to become a wealth manager rather than simply a real estate agent. Continue reading