Competition in the Carolinas is heating up: Sotheby’s International Realty announced Monday the launch of Pine Sotheby’s International Realty, an independently owned and operated team of four agents that serves North Carolina’s Pinehurst, Southern Pine… Continue reading
The term “concierge agent” might be new to some, but it’s what those of us who care, who are available and who are present have always been. We are all-hands-on-deck Realtors who are always available to our clients. Here’s how you can become one too. Continue reading
The key to giving luxury clientele what they want is knowing what they are looking for in a real estate agent as well as getting ahead of their expectations. Here’s what you should know. Continue reading
Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading
Knowing the cultural buying codes for various countries is an absolute must for every agent who serves the ultra-luxury market. Here are the buying codes for five different cultures. Continue reading
For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here. Continue reading
It’s often thought that luxury real estate runs totally independent of the overall market, and while this is true in some respects, there are definitely correlations between high-end housing and the rest of the market. Continue reading
In luxury real estate, the properties are bigger, the budgets are larger, the marketing is more extravagant, and the clients expect and accept nothing less than top-notch service. Continue reading