Meet the first responder Mattel modeled a Barbie after

Dr. Audrey Sue Cruz is one of six health care workers Mattel reached out to during a time of global pandemic and intense discrimination against Asian Americans. Continue reading

Luxury Presence launches referral network for top brokers

The Santa Monica-based marketing startup, which raised $5.4 million in 2020, is launching Global Collective, a referral network for agents who have brought in more than $1 billion in sales. Continue reading

Wealth, taxes and politics: The Las Vegas housing market’s wild ride

Home values in the gambler’s paradise recently eclipsed records from the 2006 housing bubble. As Inman Connect Las Vegas kicks into gear, agents describe a remarkable run. Continue reading

5 habits of agents who effectively prospect the affluent (Part 3)

In this weekly series, David Friedman shares the five keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to turn generic referrals into introductions by avoiding o… Continue reading

A New York City penthouse just rented for $85,000 per month

The Tribeca property, which houses an art collection with pieces by Andy Warhol and Damien Hirst, may be the city’s most expensive rental ever. Continue reading

September sees new upturn in demand for second homes

More buyers were seriously considering a second-home purchase last month, and locked in mortgage rates to prepare for the transaction. Continue reading

4 things high-net-worth buyers want in an agent

With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients. Remember: They’re looking for the best of the best, and it’s your job to prove tha… Continue reading

Pulse: How are you showing luxury clients appreciation this fall?

In luxury, going that extra mile matters. So, this week, we want to know: How are you nurturing your relationships and expressing gratitude to your past and existing clients? Continue reading

QUIZ: How good is your luxury marketing? Test your skills

Whether you’re just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test. Continue reading