Tag Archives: luxury

Luxury agents need to be ‘smarter than the internet’

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Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading →

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

Lesson Learned: Honesty is everything

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

How to target market luxury clients on LinkedIn

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So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading →

Agent behind Playboy mansion sale doesn’t fear a recession

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Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading →

The psychology behind pricing a home in the luxury sphere

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Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading →

Lesson Learned: Learn to trust yourself

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. Continue reading →

Luxury Connect over the years: In pictures

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There were so many incredible, inspiring moments that happened throughout the past two years of Luxury Connect events in Beverly Hills to choose from. Here’s a small selection of some of our favorites. Continue reading →

Want to make your mark in luxury? Conquer these essentials

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How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading →