Transforming agent marketing: Task-bound to scalable systems

Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading

Audie Chamberlain named Rechat head of growth, communications

Software company Rechat has named Audie Chamberlain its Head of Strategic Growth and Communications. Chamberlain previously served as CEO of Lion & Orb, a public relations and growth advisory outfit. Continue reading

Automated, integrated ActivePipe elevates email: Tech Review

Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading

Side partners with marketing software company Evocalize

Evocalize describes its product as a “Collaborative Marketing Platform” that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram Continue reading

Adfenix rebrands as Realforce to meet agent marketing needs

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading

Website builder Luxury Presence lays off 44 employees

Luxury Presence has laid off 44 people. Founder and CEO Malte Kramer told the company it moved quickly to seize on the real estate market’s recent momentum by hiring quickly and capitalizing on available capital. Continue reading

Cure creative anxiety: 5 alternatives to ChatGPT to beat writer’s block

Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs. Continue reading

BoomTown embeds BrokerMint for end-to-end business automation

BoomTown promoted the rollout of fully integrated office oversight capabilities at Inman Connect Las Vegas to an exhibit hall full of current and prospective users on Wednesday. Continue reading

The sky’s the limit (creatively) with Maxa’s white-labeled marketing suite: Tech Review

Maxa Designs is an enterprise-level graphic design suite that real estate brokerages can white-label to fully power all aspects of digital and print marketing. Continue reading