Is your Facebook page a ghost town? 5 mistakes that scare off clients

Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading

5 low or no cost ideas for thrifty 1st year real estate agents

First-year agents are feeling the pinch in their pocketbooks now more than ever. Coach Darryl Davis offers some advice about how to make smart money moves that will push your business forward with low or no-cost ideas. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

Don’t call it a comeback! Why QR codes are more relevant than ever

Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading

5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading

7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading

Climb Real Estate adds automated marketing from Imprev

Climb Real Estate, a full-service brokerage based in the Bay Area, is partnering with Imprev to give its agents access to automated marketing services. Continue reading

Meet the Inman Ambassadors: Peter Brewer

Peter Brewer has been a fixture at Inman events for years. If you’ve met him, you already know about his ability to make friends from all walks of life. Continue reading