‘Bigger is not always better’: 5 tips to elevate your social media

Regardless of how you feel about it, in this day and age, social media is a powerful tool. Ricardo Rodriguez explains how to put it to work for your real estate business. Continue reading

ICNY: Is blockchain the future of real estate?

Blockchain technology and cryptocurrency are changing the way real estate works, opening more doors for more people. Join tech experts next week at Inman Connect New York to learn how you can use blockchain in your real estate business and jump ahead o… Continue reading

Coldwell Banker Warburg partners with new development firm Reuveni

Reuveni LLC will operate “as a separate line of business” at Coldwell Banker Warburg and will focus on the sales and marketing of new development projects. Continue reading

Don’t call it a comeback! Why QR codes are more relevant than ever

Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading

Affordability slips in Q1 as prices, mortgage rates continue to climb

The median price for a single-family home was more expensive than historical averages in 79 percent of counties nationwide — a jump from 1Q21 when only 38 percent of counties saw prices exceed historical averages, according to data released Thursday by… Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading

ICNY: Are you working in your passion?

Don’t just chase the money. Follow your passion and learn the skills required along the way. You’ll find personal happiness in your career when you love what you do. Find out what it takes at Inman Connect New York in April. Continue reading

How to reel in business with this simple back-to-basics tip

Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading

3 marketing basics every agent needs, from Coldwell Banker’s CMO

As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading

‘Million Dollar Listing LA’ stars on 5 expenses to budget for right away

As independent contractors, real estate agents must keep on top of expenses. Here are some budget-savvy tips for newbies from “Million Dollar Listing LA” stars James Harris and David Parnes. Continue reading