Tag Archives: marketing

OnTrack Agent offers agents access to training, expert advice and more

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OnTrack Agent is an online resource for real estate agents to access coaching, training and other resources to assist in business growth. Continue reading →

How the pandemic made social media even more important

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The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading →

Coldwell Banker will be focusing on sellers in 2022 — here’s why

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David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading →

Facebook down! 4 ways to be ready next time

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How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading →

‘Instagram is probably the best bet’: 3 ways agents can win social media

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Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading →

5 tips for setting your 2022 real estate marketing budget

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Expectations are higher than ever, and clients are not going back to the pre-pandemic ways of doing business, which means you need to step up your marketing game. How will you move forward and budget accordingly? The answer lies within your business pl… Continue reading →

Is your online presence on point? Here’s how to find out

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It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading →

Showingly proves itself a comprehensive tool for showing property: Tech review

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Showingly is an app for multiple listing services, brokerages, agents and consumers to use when searching for homes, scheduling showings and integrating listing activity into day-to-day business. Continue reading →