How to build your pipeline through social media advertising

With the right strategy in place, social media is a powerful marketing tool for your business. Here’s how to build a social media marketing funnel to continually develop meaningful connections and find leads. Continue reading

5 ways to engage your community on Instagram

Social media can come in handy during times like this, especially when used correctly. By posting fun, engaging content and daily motivation, you can spread positivity while boosting your business. Continue reading

How to be the expert your clients need right now

With a sea of agents conducting business online, how can you stand out from the crowd? Rise above fear, build community, and be the leader your clients need. Here’s how. Continue reading

5 rules for content creation during coronavirus

Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading

7 steps for recession-proofing your business

Whether you are a single agent or a broker-owner, your response to the COVID-19 shutdown right now will have ramifications for months and years to come. Here are seven things you need to do right now to take charge of your finances and prepare for what… Continue reading

Chime speeds release of Facebook, YouTube livestreaming tools

The real estate business operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business. Continue reading

Cost of marketing on Facebook, Instagram falls during pandemic

Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading

Start Back to Basics Month by getting comfortable on camera

Agents are more dependent on video than ever before. We’re creating virtual tours in place of open houses and using video conferencing as a substitute for face-to-face interactions. Like it or not, it’s time to get comfortable on camera. Here are 10 ti… Continue reading

Let’s officially cancel April Fools’ Day

You may think it’s absurd to call for an April Fools’ moratorium. Nothing about this situation is funny, and now is not the time. With the level of misinformation out there, why in the world would we want to dedicate a day to perpetuating bad informati… Continue reading

Airbnb announces drastic cost-saving measures to survive slowdown

As revenue shrinks, CEO Brian Chesky said he and his executive team will take dramatic pay cuts and eliminate marketing to keep the company afloat. Continue reading