How to keep your social media healthy when you’re quarantined

With all the uncertainty, it’s crucial for you to be mindful of what you’re sharing on social media. As you’re working from home, here are a few ways to keep your social media streams healthy and relevant. Continue reading

Ways to digitize every stage of your sales funnel during the pandemic

The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work. Continue reading

Keep your branding on point with LucidPress

The design software with millions of users is now offering its sharp, creative marketing-asset design tool to the real estate industry, and there’s nothing not to like about it. Continue reading

3 ways to get buzz for your luxury listing as the market changes

Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading

7 essential tips for communicating with your sphere during crisis

What’s the biggest mistake you can make right now? Not using this time to shine as a trusted real estate adviser by crafting responsible, thoughtful, factual and compassionate messaging. Here are the essentials for the right approach. Continue reading

How to safeguard your business in this challenging time

Doubling up on cleanliness, catering to your clients’ interests, staying abreast of your local real estate market news and other measures you can take to prepare your business for any disruption. Continue reading

Read all of Inman’s coronavirus coverage here

Inman has published more than 300 stories on the coronavirus. Here’s our comprehensive list of coverage. Continue reading

The Real Word: How agents should adapt as crisis mode kicks in

This week, in a complete shift as a new reality sets in, they’ll cover how coronavirus is impacting real estate culture, what Keller Williams CEO Gary Keller has recommended and how agents should be approaching their clients. Continue reading

Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

IdealEstate aims for agent cooperation with nationwide recruiting, referral power

IdealEstate — a Salt Lake City-based, Pinterest inspired, home curation tool — is now realizing its power as an agent recruiting tool and leveraging a nationwide network of more than 800,000 agent users. Continue reading