Tag Archives: marketing

This is not the time for ‘marketing as usual’

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Industry experts Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn’t be afraid to talk about controversial topics. Continue reading →

3D tours are hard to navigate? Not in my experience

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In an interview with Zillow’s Rich Barton, Brad Inman said he found 3D home tours difficult to navigate. The market availability of them suggest they’ve never been easier and are only getting better. Continue reading →

Indie brokers struggle with racial unrest and coronavirus pandemic

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Brokers advised evaluating whether social media messages might come off as “tone-deaf” but disagreed on whether to express political opinions publicly. Continue reading →

How real estate agents need to pivot for a downturn

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Agents who can identify market trends after every period of disruption and adapt to them efficiently are the ones who endure. Here are a few changes that we can expect based on previous experience. Continue reading →

Back At You Media announces direct Instagram publishing

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The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform. Continue reading →

The Real Word: What can we glean from France’s real estate activity?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss France’s predictions about the real estate market, landlords’ “sex-for-rent” requests and the best type of marketing to do du… Continue reading →

True or false? TruPlace has what agents need to market homes during a pandemic

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With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry. Continue reading →

How to become the go-to team in your area

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When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading →

Terradatum announces Listing Home Run for automated video marketing

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Market analytics company Terradatum is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing. Continue reading →

27 tech terms every agent should know

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Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading →