Open up your open house! 5 tips for ensuring everyone has access

Homebuyers have different needs, and an open house offers an opportunity to meet them, according to Amanda Deering. You can bring inclusiveness to your open house to open the doors to individuals with disabilities. Continue reading

My home has a basement dungeon. Can I include it as part of the GLA?

“Barbarian” became a runaway hit in October, but the Airbnb-referencing horror flick also raises a thorny issue for agents: What rooms can be listed as part of a property’s total square footage? Continue reading

Are you missing a quarter of potential clients with your marketing?

Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re creating an inclusive image of all types of potential buyers, including those with disabilities. Continue reading

Scary but true real estate facts: WATCH if you dare!

That bump in the basement might not just be the wind. Watch this spooky short created by Sue “Pinky” Benson to learn more about the scary side of real estate. Continue reading

7 underutilized tech tools that’ll make you look like a top producer

These underrated apps and tools can make you look seemingly flawless as you juggle the many aspects of your business with ease, Jimmy Burgess says. Continue reading

5 takeaways from Compass REtreat on seizing a slowing market

Five of Compass’ top real estate agents, team leaders and executives shared tips for recruiting, marketing, generating leads and maintaining their mental health during a market shift. Continue reading

Going back to basics? Here’s what top agents are doing to finish the year strong

Rally your team for the last quarter with these tried-and-true tips from leading experts. Adam Hergenrother founder and CEO of Livian, says this is not the time to slow down, and that mindset is key. Continue reading

15 creepy crawly real estate stories that will make you squirm

Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab.  Continue reading

Give ’em pumpkin to talk about: 13 scary-good Halloween marketing ideas

This weekend is the perfect time to go a little over the top with Halloween decorations, put on your costume, hand out candy to the neighborhood children and generate a little buzz for your business. Continue reading

You have seconds to win prospects over. Here’s what to say

You only have a few precious seconds before your prospects decide whether to hang up or hang on. Don’t misuse that valuable time. Follow these five steps from team leader Carl Medford, and you’ll be able to talk your way from lead to client. Continue reading