Tag Archives: marketing

WATCH: To successfully market luxury listings, be memorable

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Breaking into the luxury property market takes a lot of money, but there’s one marketing factor discussed by experts at Inman Connect New York that might be overlooked. Continue reading →

WATCH: How and when to update your brand

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On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading →

WATCH: 3 marketing trends to lock down in 2020

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Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York and discussed the top marketing trends, visions and tips for agents. Continue reading →

WATCH: Marketing kick off for 2020

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Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect. Continue reading →

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

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How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading →

6 Instagram accounts you’ll love if you’re in real estate

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From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information. Continue reading →

5 tips for turning open house visitors into clients

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An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an age… Continue reading →

We asked, they answered. Here are the 5 things top agents want from technology in 2020

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As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading →