21 holiday marketing hacks you still have time to pull off

It’s never too late to pull off a thoughtful and meaningful last-minute promotional push for Thanksgiving. Choose one of these quick and easy marketing hacks to get in front of your most valued leads, clients and referral sources over the next week. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week.
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RoOomy teams up with furniture retailer Havertys

Havertys designers will now be able to convert customers’ two-deminsional images into 3D renderings thanks to roOomy’s technology. Continue reading

Tech firm Unacast launches real estate data tool

The Neighborhood Data Package uses data on foot traffic to help determine which parts of cities are becoming more or less popular. Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading

Almost 5 years later, Studeo still tells great listing stories

Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it. Continue reading

WATCH: Zero-cost strategies for maximizing Facebook and Instagram

Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime. Continue reading

15 photographic crimes agents should never commit

Here is our roundup of the biggest mistakes agents make in their listing photos. We know you’d never be guilty of these visual offenses, right? Continue reading

Agent/broker perspective: Complying with new branding and marketing regulations

In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading

5 ways to amp up your client communication skills

Would you like to close more deals, have fewer challenges in your transactions and leave your clients feeling you truly understand who they are? You might not think about it, but there’s lots more to communicating effectively than speaking and texting…. Continue reading