Searching for a mentor? Look for these 11 qualities

Not all agents and brokers are cut out to be mentors. Some are too busy to teach, and others are too “old school” to think outside of the box. When mentally vetting candidates, here are some must-have characteristics a mentor should possess. Continue reading

Brivity emphasizes follow-up and automation, starting with its websites

Ben Kinney Companies’ Brivity is team-focused real estate software that uses web-based lead capture to nurture leads into clients and manage their status with an included CRM. Continue reading

Stephanie Anton reveals where luxury marketing is headed

The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect in Beverly Hills next month. Continue reading

See you in court! 10 ways agents typically get slapped with lawsuits

Even a slight mistake could end up costing a lot of money, a lot of stress and, worst of all, tarnish your reputation. Continue reading

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

‘Ri-dam-diculous’: Compass agents’ Harlem ad prompts blowback

A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification. Continue reading