Tag Archives: marketing

Announcing the 2019 Inman Innovator Award winners

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Redfin Direct, Homeward and Brix Real Estate are among those honored at Inman Connect Las Vegas. Continue reading →

The Real Word: Baird & Warner CEO’s bold statement

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Steve Baird, CEO of the 160-year-old Chicago brokerage said, “The buyer should pay the buyer agent,” in an Inman interview. Continue reading →

Listen: Best Ways for Midlife Entrepreneurs to Reach Their Target Audience

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One of the trickiest things for midlife entrepreneurs is to find and reach their target market. It’s also one of the most essential tasks for startup success. “You’re not trying to target any given product or service to everyone,” Josh Bois, CEO of Glo… Continue reading →

Millennials are the worst clients, according to agent poll

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A recent survey from Redfin also shows that agent attrition is going up, and that many agents have to supplement their income with other work. Continue reading →

Chime rings in Connect with announcement of new chatbot

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Chime’s new automated lead engagement chat feature was announced at Inman Connect Las Vegas. Continue reading →

BoomTown launches new lead generation and marketing tools

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The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day, 7 days a week. Continue reading →

Cardboard staging furniture: Can faux furnishings lead to real sales?

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If you don’t have a library of staging items when charged with selling a vacant home or showroom unit, there’s always cardboard. Yes, cardboard. Continue reading →

10 fundamentals every agent needs to master

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If you’re in a self-made business like real estate, you have to set yourself up for success. And a big part of that is making sure you build your business on the fundamentals. Continue reading →

6 tips for making live video a win on YouTube or Facebook

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Live video through social media is a fairly new concept for many people — and an intimidating one at that. It’s best to plan ahead to ensure smooth delivery. Here are some tips from my experience to help you do just that. Continue reading →