HomeSmart’s new website serves up listings from wherever you go

When the listing agent is not a HomeSmart agent, users receive the property info they requested as well as contact information for the HomeSmart office closest to the listing. The office manager then distributes to lead according to internal business r… Continue reading

3D imaging companies say Zillow’s app is not true 3D

Inman has interacted with imagery from all of these providers, and the three dimensional spaces created by Matterport and GeoCV do have more features and are more immersive than those produced by Zillow’s 3D Home. Continue reading

Back from the dead: Zillow kickbacks lawsuit returns

According to the court filing, the plaintiffs made their case in part through the testimony of two anonymous witnesses who used to work for Zillow as a regional sales manager and a sales and operations trainer, respectively. Continue reading

Recycle this post! 8 ways to get the most bang for your ideas

Blogging has many steps — writing, rewriting, editing and writing again. The key to working smarter — and not harder — is to make sure that one of those steps includes recycling your best insights so that you get the most ROI from your efforts. Here ar… Continue reading

Total Expert wants to let banks, lenders track people’s lives

Journey Creator, as the tool is called, is designed to let banks and lenders craft marketing campaigns around major events in consumers’ lives. It draws on data to identify those life events, and the company believes the end result will be that financi… Continue reading

Over sending birthday cards? Try these 7 unforgettable ways to connect with past clients

Everyone has received a generic birthday card from the dentist or insurance agent. It’s nice to be recognized, but it doesn’t make a lasting impact. Here are three business-building activities that are memorable, personal and keep the agent at the top … Continue reading

50+ content marketing ideas that’ll reel in buyers

We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading

Zillow’s free 3D home tours launch nationwide

In a move to upend the world of real estate imagery, Zillow announced Monday it will let people across the U.S. and Canada use a free app to snap photos and create online 3D home tours. Continue reading