Success stories from Startup Alley: FIRST

For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so ye… Continue reading

6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine. Continue reading

Should agents work with friends? It depends who you ask.

A crucial part of any real estate agent’s business comes from referrals within their own sphere. But what happens when a close friend or family members opts to transact alone or with another agent? Continue reading

How a spirit of generosity will win you new business

Follow the advice of your grandma, and never arrive at a party empty-handed. Contribute to any given situation by giving prospective clients useful information, advice and comfort. They’ll thank you with new business. Continue reading

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading

Nextdoor raises $123M in funding

Nextdoor, a hyperlocal social network for neighbors and local businesses has raised an additional $123 million in funding, led by Riverwood Capital. Continue reading

Is Realtistiq the next total business solution for brokers?

This brokerage software solution helps real estate offices manage and market their businesses. Continue reading

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading

Why you should treat everyone like a client from the moment you meet

Successful real estate agents foster a relationship dynamic in which clients and potential clients start thinking of them like their other service providers, such as their accountants, their dentists and their hair stylists. Continue reading