Tag Archives: marketing

This new software will link your clients’ texts to Salesforce accounts

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Uplink by Lunar allows agents to sync and track text conversations so you never miss a beat. Continue reading →

Has the ‘Tinder effect’ taken the romance out of homebuying?

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The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading →

Win all of your listing appointments without breaking your budget

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While Compass, Keller Williams, Redfin and the rest are duking it out for the best tech, what can a single agent do to beat the competition on listing appointments? Spend about $50 a month on technology that’ll win sellers over. Continue reading →

MailChimp launches direct mail beta, admits print’s not dead

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Mailchimp is in beta with a direct mailing feature. Using the company’s similar email template builder UI, Mailchimp users can upload logos, custom imagery and messaging and easily control their budgets. Continue reading →

Luxury sellers won’t budge on price? Share these facts

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If a luxury home sits on the market longer than average, the result will be a lower sale price, and other costs will add up quick. Here’s how to explain the true cost to your high-end clients. Continue reading →

Agent sues Move and NAR for ‘harassing’ texts

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A South Florida real estate agent is suing the National Association of Realtors and News Corp. subsidiary Move Inc. for sending her unsolicited text messages through realtor.com after she opted out of receiving the alerts. Continue reading →