Tag Archives: marketing

In the future, an open house without the house

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Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading →

Everything is public. Is the real estate industry ready?

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If you step back and look at the recent debate about pocket listings it was about transparency. Make listings available for everyone to see instantly. No holding back. Continue reading →

A Realtor’s lament: Why open houses feel dirty

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Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district. Continue reading →

One year later, Amazon’s HQ2 drives massive housing shortage in Virginia

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Since the retail giant announced plans to build an HQ2 office in Arlington County, Virginia, home prices have grown 32.9 percent year-over-year. Meanwhile, active listings are down 49 percent. Continue reading →

Sotheby’s International Realty hires new chief marketing officer

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Chief Executive Philip White made the decision to replace Kevin Thompson with Brad Nelson, a longtime veteran leader of the brand. Continue reading →

A brief history of the open house

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Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days. Continue reading →

Dear Marketing Mastermind: What content should be on my website?

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As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading →

Are open houses too dangerous to justify?

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Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern in the real estate industry. Continue reading →