Tag Archives: marketing

Forget the hard sell: 7 steps for building an organic referral business

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Here’s a simple seven-step method that’ll ease the process of making phone calls, help you get mad referrals and keep you at the ready to help any client at any time, positioning you as the go-to agent. Continue reading →

What does the end of Google Plus mean for real estate agents?

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What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why. Continue reading →

7 reasons most FSBOs crash and burn

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For-sale-by-owners have good intentions, but their knowledge is weak. They simply don’t know what they don’t know. Here are seven reasons FSBOs tend to be unsuccessful — and eventually hire a real estate agent.  Continue reading →

Christie’s International Real Estate heads to Aspen, eyes expansion

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Following the launch of Christie’s International Real Estate’s first company-owned brokerage in NYC, the luxury real estate company is heading to Aspen. Continue reading →

Don’t be THAT agent: 10 annoying things agents do to each other

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Rookie mistakes are the worst, and in our line of work, they cost clients, time and money — but the largest expense is to our reputation. There’s no excuse for these 10 (unfortunately common) time-wasting offenses. Continue reading →

Dear Marketing Mastermind: How to start (or restart) a real estate blog

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: blogging. Continue reading →

5 dos and don’ts of home staging with flowers

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Florals can make a property feel like a home and influence whether or not buyers like what they see. You should definitely be using florals in your home staging, but before you do, check out these five pro tips for using them right. Continue reading →