The Real Word: The beef over Compass’ tech company status

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, the CEO of SoftBank, a funder of Opendoor and Compass, said he’s “embarrassed” by his tech investments’ results, which spurred quite the d… Continue reading

Here’s how to get your listings in the news

Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Continue reading

Here’s how to get your listings in the news

Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Continue reading

Kleard and Adwerx partner to target unrepresented buyers

Buyer-identity verification software company Kleard has partnered with online advertising provider Adwerx to target unrepresented homebuyers. Continue reading

Auctions are the luxury agent’s secret weapon

Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Continue reading

Real estate big wigs don’t want to be ‘treated like children’ by MLSs

Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Continue reading

How to build a track record by knocking on doors

When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading

10 rules for hosting an open house for another agent

Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents mus… Continue reading

Jumping ship for a startup brokerage? Do your homework first!

Startups look promising on the outside, but they can’t always live up to the hype, says Tammy Britt. The longtime D.C.-area agent shares her experience with a startup after 16 years as a top performer with some of the biggest names in the real estate b… Continue reading