Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of “Generation Z” stressed that although they believe technology is important, it’s not the only integral aspect of buying a home. Continue reading

For fresh marketing ideas, look beyond the real estate industry

Valentine’s Day reservations and salon blowout parties are just a few perks that can lead to new referrals, panelists at Inman Connect said Thursday. Continue reading

In Pictures: Inman Connect New York, Day 3

A recap of ICNY’s Wednesday General Sessions, Teams Track and Thriving In A Turning Market Track. Continue reading

How to get sellers to accept pricing in a turning market

The market does appear to be cooling off and that can prompt painful conversations with clients who may not realize they need to temper their expectations.  Continue reading

9 strategies for hunting, fishing and farming in a shifting market

As the market turns, it’s critical to keep growing your client base through a combination of hunting, fishing and farming, Inman Connect panelist explain. Continue reading

Smart homes will soon be the norm, not the exception

Coldwell Banker associate broker and vice president of marketing Angel Piontek believes smart home tech adds real value for houses going to market, and that it is likely to become a de facto requirement for houses in the future. Continue reading

Where’s the line when it comes to editing listing photos?

Artificial intelligence, floor plan stitching, virtual reality. When it comes to listing photography  and other property visuals, the technology has never been more advanced. But where’s the line between improvement and misdirection? Continue reading

In Pictures: Inman Connect New York, Day 2

A recap of ICNY’s Agent Connect, Tech Connect, Broker Connect at the Marriott Marquis Hotel, Times Square, and CEO Connect at Carnegie Hall. Continue reading