Tag Archives: marketing

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Conferences are goldmines (if you know how to film them)

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Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading →

Stop telling agents what to say. Teach them how to talk instead

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Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading →

Agents find marketing magic in low-ball asking prices

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The share of $1 listings has risen 24 percent since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic. Continue reading →

The Grok meltdown: Cautionary AI lessons for every agent

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Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading →

Does your social media suck? Take this summer marketing audit

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If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading →

Everything old is new(?) again when it comes to marketing your listings

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As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading →

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

10 easy daily marketing moves that build your brand and business

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Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading →