Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading

How to break down the success pillar of personal development

The best agents are constantly steeped in development and education, broker Nick Schlekeway writes, developing their skills personally so that they can achieve and succeed at the highest levels of real estate. Continue reading

‘Hiya, Barbie!’: Iconic doll makes her real estate cameo

Barbie’s total world domination extends to fashion runways, home design and real estate marketing initiatives. Continue reading