Tag Archives: marketing

Rechat bolsters digital media mix with ad builder

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Marketing software company Rechat has rolled out a significant update to its list of product features, a solution to the complicated process of running online display ads. Continue reading →

5 Instagram Reel ideas to grow your real estate brand, business

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Focus on being helpful, real and a little bit creative in your social media content, Kate Hulbert writes, and the engagement (and leads) will follow. Continue reading →

5 ways to reset systems, scale with ease, future-proof your business

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Shift your business out of survival mode when you adopt a CEO mindset, implement smart processes and procedures, and scale with the future in mind, broker Jessica Souza writes. Continue reading →

11 easy-to-copy, trending Instagram Reel examples 

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Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode. Continue reading →

Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends

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From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading →

Lofty promises faster, smarter marketing with Bloom release

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Real estate software company Lofty has developed a new product to assist agents with hands-off lead generation called Lofty Bloom. Continue reading →

Rounding up the latest on private listings, portal bans: The Download

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There was no shortage of opinions following Zillow’s (and later, Redfin’s) ban on private listings marketed publicly. Continue reading →

Coldwell Banker agrees to pay $20M to settle spam case

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The case involved homeowners whose numbers were on the national do-not-call list but who reported getting telemarketing calls from Coldwell Banker agents. Class members are expected to get about $281 each. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →