Tag Archives: marketing

How new mom authenticity translated into 400 sides in 5 years

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Find out how this South Carolina agent went from zero to 400 in her first five years in real estate, while also juggling new mom and Army wife life. Continue reading →

5 family-friendly amenities that will make your next real estate sale

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By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners. Continue reading →

Facebook Marketplace: The effective tool most agents skip

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Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform. Continue reading →

How AI is transforming the role of real estate reviews

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While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading →

Trending: TikTok sales, Meta fails and what actually works

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From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading →

From random to reliable: How to build a referral machine

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The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are seven timeless, proven strategies that agents are using in today’s market to build their own referral networks. Continue reading →

Sellers don’t care about your fancy CRM. They care how you use it

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Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading →

How to use strategy, tech and real talk to keep deals moving

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Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading →

Hiring a home staging company? Ask these essential questions first

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After owing a staging company for 20 years, team leader Carl Medford lists seven categories of critical questions to ask before selecting a stager for you and your listings. Continue reading →