Maximize outreach and results: Circle prospecting strategies

Join Anthony Marguleas as he discusses the concept of circle prospecting and how it can revolutionize your lead generation and outreach strategies for boosted business. Continue reading

Lesson Learned: Get comfortable with silence

Central Florida agent Anne-Marie Wurzel brings her background in advertising and copywriting to bear on the practice of real estate, including marketing experience from more than 300 properties and management of her agency’s largest client, a national … Continue reading

Academia to proptech, PropPal offers promising AI applications

The multifaceted software, built by the Atlanta-based company REAI, is designed to automate for agents a range of tasks that can often occupy hours of a standard work week, the company said. Continue reading

Agents weigh in on the (ongoing) door-knocking debate

Amid rising gun violence, real estate agents are debating the continuation of door-knocking, a traditional practice. Opinions are split, as some advocate for caution, while others suggest it’s time to halt the practice due to safety concerns. Continue reading

7 educational posts that belong in your social media rotation

You need more than pretty pictures in your social media feed, luxury marketing expert Laura Stace writes. Make sure you are educating potential clients with your content as well. Continue reading

Happy Grasshopper eyes closing gift fix with Marigold & Grey deal

Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading

Your best year ever! 3 areas of focus and 21 strategies that pay

Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through 21 best marketing practices to grow your business. Continue reading

Mauricio Umansky knows a thing or 2 about leveraging media coverage

No matter how many years of real estate experience you have, thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients. Continue reading

5 game-changing ways to harness AI for real estate marketing

Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading

And the trending interior design colors for 2023 are …

Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature. Continue reading