Tag Archives: marketing

5 tips for stepping up as a listing agent on your real estate team

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The difference between those who struggle and those who thrive as a listing agent, coach Verl Workman writes, is the willingness to learn, adapt and take action. Continue reading →

Realoq deploys RE-Engage to reanimate dormant business

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The AI-driven solution “automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively.” Continue reading →

Why staging your listing matters more than you think

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Broker Nick Schlekeway offers a staging prescription for marketing your next listing and engaging the perfect buyer. Continue reading →

Give us your hot take on the new Zillow, Redfin listing rules: Pulse

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As we navigate the whirlwind of opinions around seller choice, private listings and portal response, we want to hear from you. Continue reading →

How to use Instagram to generate more real estate leads in 2025

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Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works. Continue reading →

10 spring real estate content ideas for instant engagement, lead gen

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New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers. Continue reading →

Cofano-led Collabra Technology sells to Adx

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The deal will see industry vet Russ Cofano exit the company. Current COO Margo Fraker take over as chief executive of the company’s B2B efforts. Continue reading →

Rila Auctions launches to offer transparent bidding, access

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Ben Bacal and Harry Dheedene have launched Rila Auctions, an off-shoot of social media app Rila, designed to help agents market homes in an Instagram-like video-search environment. Continue reading →

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →

7 ways to grow relationships with your past clients this spring

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Spring is all about growth and nurturing, so it’s the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes. Continue reading →