Tag Archives: marketing

Totally not tech-savvy? 11 tools for neophytes

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Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace. Continue reading →

Diversifying luxe marketing can increase income by $10s of $1,000s

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The “State of Real Estate Marketing” report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain insights into agents’ plans for marketing in 2023 and best practices. Continue reading →

Don’t feed the trolls: Handling social media negativity

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Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading →

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

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Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading →

What’s the No. 1 mistake real estate agents make on Instagram?

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There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estat… Continue reading →

Sotheby’s unveils new brand ad campaign for post-pandemic era

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“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading →

Glennda Baker’s recipe to shine on social media with short-form video

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Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than three years. Continue reading →