Bare Minimum Monday? How this TikTok trend could change your work week

Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

How to make clients love writing reviews (so you can win)

By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences. Continue reading

A 6- to 24-month nurture-to-conversion plan for your leads

The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading

Sherry Chris and Amory Wooden on how tech and culture ‘fuel’ ERA

As ERA Real Estate’s Fuel conference unfolds this week, Chris and Wooden, the brokerage’s CEO and CMO, revealed how they navigate a slow market and the technology they routinely deploy. Continue reading

Love-hate relationship with social media? Here’s how I make it work

Although people have mixed feelings about social media, there’s no denying that it’s a valuable tool for marketing your business. Find out how agent Nikki Beauchamp puts it to work effectively. Continue reading

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading

ChatGPT picked favorites from 10 commission objection scripts

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading

10 tips to make your first client event a roaring success

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves.  Continue reading

Side partners with marketing software company Evocalize

Evocalize describes its product as a “Collaborative Marketing Platform” that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram Continue reading