This pro gave AI 10 headshots. Check out the realistic results

Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here’s what she learned and how it could save you money. Continue reading

Twitter’s open source code is the final nail in the (marketing) coffin

Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading

How this agent used YouTube to grow his luxury real estate career

Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube. After posting his first real estate video in 2019, he quickly realized the platform’s potential and prioritized it. Continue reading

When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild

Many real estate agents have come to fear an appearance on Zillow Gone Wild, a social media juggernaut that has captured the attention of millions of followers who gawk at the baffling architecture, zany landscaping and bizarre decor of Zillow’s most u… Continue reading

Home staging dips in popularity as fewer agents make the effort: NAR

The National Association of Realtors’ 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home. Continue reading

Bare Minimum Monday? How this TikTok trend could change your work week

Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

How to make clients love writing reviews (so you can win)

By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences. Continue reading

A 6- to 24-month nurture-to-conversion plan for your leads

The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading