Tag Archives: marketing

The ABS Formula: Your key to closing 2 deals every week

By | | Uncategorized
Comments Off on The ABS Formula: Your key to closing 2 deals every week

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading →

Rocket Companies takes Super Bowl ad rivalries to new heights

By | | Uncategorized
Comments Off on Rocket Companies takes Super Bowl ad rivalries to new heights

Rocket’s 60-second “Own the Dream” Super Bowl ad featured a live singalong by thousands of fans to John Denver’s “Take Me Home, Country Roads.” Continue reading →

Choosing the right brokerage: What new agents need to know

By | | Uncategorized
Comments Off on Choosing the right brokerage: What new agents need to know

Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes. Continue reading →

People don’t hire logos, they hire people. Build relationships

By | | Uncategorized
Comments Off on People don’t hire logos, they hire people. Build relationships

Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships. Continue reading →

Always-on and getting smarter, AI coaching options grow

By | | Uncategorized
Comments Off on Always-on and getting smarter, AI coaching options grow

If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it’s ready to get talkative, tech columnist Craig Rowe writes. Continue reading →

7 real estate strategies that died in 2024 (but agents keep doing them)

By | | Uncategorized
Comments Off on 7 real estate strategies that died in 2024 (but agents keep doing them)

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading →

Katelyn Castellano promoted to Engel & Völkers Americas C-suite

By | | Uncategorized
Comments Off on Katelyn Castellano promoted to Engel & Völkers Americas C-suite

The marketing and PR vet has been with Engel & Völkers since 2016 and will now also work on brokerage development and support as chief marketing and performance officer in the Americas. Continue reading →

Homes.com aims for touchdown with 2 more 2025 Super Bowl ads

By | | Uncategorized
Comments Off on Homes.com aims for touchdown with 2 more 2025 Super Bowl ads

CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman. Continue reading →

Rayse proves ‘transparency is power’ to win sales: Tech Review

By | | Uncategorized
Comments Off on Rayse proves ‘transparency is power’ to win sales: Tech Review

To succeed in this era, agents need to communicate that real estate buying journeys are not seamless and without wounds and to recognize consumers have options. Rayse is designed to broach those topics with buyers. Continue reading →

How to reach and engage clients across generations

By | | Uncategorized
Comments Off on How to reach and engage clients across generations

Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers. Continue reading →