Tag Archives: marketing

QUIZ: Who’s your perfect client?

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Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading →

Generate leads 24/7: How to build your website with your expertise

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When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading →

CHALLENGE: Make your social media look flawless in 7 days

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Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading →

How that ‘Distracted Boyfriend’ meme could end up costing you

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Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading →

That’s such a turnoff! 7 major marketing mistakes agents make

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Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →

Redfin Premier expands nationally to more than 100 new markets

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Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates. Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

7 out-of-the-box client appreciation ideas

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Want to take your client relationships to the next level and have some fun while doing it? Trainer Darryl Davis suggests client appreciation parties — with a twist. Continue reading →