With ChatGPT, Addressable fully automates direct mail marketing

Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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CHALLENGE: Refresh your website in 7 days

If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading

10 tips for crafting CTAs that convert browsers into buyers

How can you write the most effective call to action, the one that will convert more lookers into leads? Author and coach Darryl Davis offers 10 tips for writing CTAs that’ll get consumers to take action. Continue reading

What the top brokerages’ color choices say about them (and how to choose your personal branding)

Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading

This 22-year-old agent did $16M in Year 1. Here’s how he did it

Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading