Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading

Coldwell Banker adds generative AI to Listing Concierge platform

With its new capabilities, the platform will allow agents and concierge coordinators to automate the generation of listing descriptions, image captions and property attributes “in minutes,” the firm told Inman. Continue reading

Mortgage ‘knowledge gaps’ may be thwarting would-be homebuyers

3 in 4 Americans are planning to buy the next time they move, but many are overestimating minimum down payment, credit score underwriting requirements, according to a new Fannie Mae study. Continue reading

Canadian consul identified as buyer of $6.6M condo ‘fit for a king’

Questions swirled last week over the identity of an unidentified buyer behind the Billionaires’ Row condo transaction — with speculation rising that King Charles was at the center of the purchase. Continue reading

An entirely new way to create listings where there are none

Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors to add lead gen leverage and market coverage to their businesses. Continue reading

Top 6 essential luxury real estate trends of 2024

Stay ahead of the market with Chris Pollinger’s top 6 luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste. Continue reading

Hot-app summer: 15 brightest tech tools for real estate agents

Creating leverage through technology has never been easier, Jimmy Burgess writes. Check out his list of hot apps to make this summer sizzle for your business. Continue reading

4 ways to find your investment niche in multifamily real estate

By identifying a niche market and connecting with renters there, multifamily investors can build a successful business while providing renters with what they seek most, Michael Zaransky writes. Continue reading

Embrace innovation in real estate: A call to action for industry leaders

The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading

5 tips for advertising rentals through portals and social media

RentRedi’s Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms. Continue reading