Tag Archives: marketing

How the earliest metaverse agents are weathering the crypto crash

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Buying and selling land in the metaverse doesn’t require a middle-man. But an early group of agents has jumped into the volatile market. Where are they now? Continue reading →

Marriage equality plaintiff, former Realtor Jim Obergefell on LGBTQ+ advocacy today

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As the plaintiff in Obergefell v. Hodges, Jim Obergefell sought to honor the memory of his late husband. The result was a sweeping Supreme Court decision that made marriage equality law. Today, he continues his advocacy and is running for the Ohio Hous… Continue reading →

Want to know a property’s true value? Think digital

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Technology-driven floor plans are a tool for helping depict the true value of a home and ultimately driving more well-informed financial decisions for buyers and sellers alike. Continue reading →

5 things to know before choosing a geographic farm

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When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading →

Fannie Mae’s latest forecast is a shocker: The Real Word

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This week, Byron Lazine and Nicole White discuss Fannie Mae’s new prediction for existing-home sales, summer marketing and the Marketeer. Continue reading →

Uncertainty in real estate is inevitable. Use these tips to keep pushing ahead

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Drown out the noise, and remain focused on service and networking, advises Christine Carr. If you do, periods of uncertainty can become less of a roadblock and more of an opportunity. Continue reading →

Shut the front door! This 1 design choice can net sellers $6,500 more

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Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow. Continue reading →

Marketing can be tough in a shift. These experts show how to nail it

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Industry experts said at Inman Connect Now that real estate agents need to focus on the basics, education and their communities, as market winds change direction. Continue reading →

Will mortgage rates doom the housing market? The Real Word

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This week, Byron Lazine and Nicole White discuss rising interest rates, reluctant luxury homebuyers and an Inman Marketeer. Continue reading →

7 types of videos every real estate agent should master

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Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading →