7 strategies that separate the winners and losers in a shifting market

Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading

7 proven strategies to create referrals when your pipeline is frozen

If your business feels frozen, it may be time to look for lead referral sources “upstream.” Expert Oliver Graf offers seven proven strategies to uncover referrals to boost your business right now when you need it most Continue reading

Circa 1940: What real estate agents need to know about housing styles in the 1940s

The 1940s saw a blend of influences and trends, driven in large part by the needs of a post-World War II nation. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa series. Continue reading

Wisconsin RE/MAX agent strikes social media gold with parody

With his slicked-back hair, full sleeve tattoos, nose ring and spot-on early-2000s punk rock singing voice, Wisconsin RE/MAX agent Colin Schindler struck social media gold this week with his MTV Total Request Live-worthy remake of Blink-182’s “All The … Continue reading

Artur’In offers a few unique touches to warrant a spot in your marketing stack: Tech Review

Artur’In automates marketing campaigns and content around new listings or team accomplishments and agent brands. Continue reading

Hit subscribe: 22 YouTube channels every agent should follow

According to Jimmy Burgess, there’s an incredible array of content available today to help with every aspect of real estate. Whether you’re looking for tips to improve your own video marketing or are seeking out expert advice on running your business, … Continue reading

Looking to find great media help in your office? Look for a journalist!

Finding the perfect match for your marketing team is a huge challenge for many teams. Broker Jeff Lichtenstein recommends hiring journalists to fill the gaps and grow your business. Continue reading

Why your next CMA will probably flop

As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading

How the earliest metaverse agents are weathering the crypto crash

Buying and selling land in the metaverse doesn’t require a middle-man. But an early group of agents has jumped into the volatile market. Where are they now? Continue reading

Marriage equality plaintiff, former Realtor Jim Obergefell on LGBTQ+ advocacy today

As the plaintiff in Obergefell v. Hodges, Jim Obergefell sought to honor the memory of his late husband. The result was a sweeping Supreme Court decision that made marriage equality law. Today, he continues his advocacy and is running for the Ohio Hous… Continue reading