Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn’t have to be expensive. Continue reading
There are three key metrics that everyone in real estate needs to understand, but no one seems to be talking about. Talk to your potential clients, and arm them with the data they need to make solid decisions. Continue reading
This week, Byron Lazine and Nicole White discuss real estate-based reality shows, Google searches for “housing bubble” and NAR spending. Continue reading
Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading
Housing styles took a sharp turn away from traditional styles with the introduction of Art Deco design, and a new age in home architecture came on the scene. Gerard Splendore spells out what you should know about homes from this period. Continue reading
Real estate is a competitive industry. Almost any agent can get the job done, but truly successful agents will go above and beyond to make sure their clients feel understood and genuinely cared for. Continue reading
Luxury homes that eventually go to auction sometimes come across as the black sheep of listings and require a nuanced approach. Here are luxury agent Aaron Kirman’s top tips for success. Continue reading
Rather than focusing on output, as measured by transactions completed, focus on what your agents have put into their businesses and the communities they serve. Celebrate your agents for their contributions to local charities and organizations. Continue reading
Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading
Four square and kit homes in any number of variations are commonplace across the country. Today, these houses may have been updated, modernized or expanded. Continue reading