This was the year real estate content had to earn attention

In 2025, audiences stopped rewarding noise. From Google search behavior to Wrapped-style recaps, and backlash against rage bait and slop, the signals were clear: Attention had to be earned. Here’s what that shift means for real estate agents heading in… Continue reading

The 2023 word of the year is ‘authentic,’ but what does it mean?

Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp’s Troy Palmquist looks at what it means to be authentic and how you can put it to work in your life. Continue reading