Serving Gen Z and millennial homebuyers from click to close

According to new Inman contributor Mariel Pamintuan-Esguerra, understanding the needs of younger clients and how they correspond to features in your local market’s housing stock will help you serve buyers more effectively. Continue reading

Meet the millennials preaching real estate wealth to a new generation

Candice Milano and Malessa Rambarran, the millennial co-leaders of The Milano Rambarran Team at Brown Harris Stevens, are launching their new podcast, The Build Up, to reach a wider audience. Continue reading

Harvard: Immigrant communities will save American homeownership

As economic headwinds push native-born population and household formation growth down, Harvard researchers say immigrants hold the key to the housing market’s future. Continue reading

It’s time to put American innovation to work for housing

America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading

Gen Zers see ‘green homes’ in their searches, says RE/MAX study

Amid an economic landscape in flux, homebuyers and sellers continue to want expert advice from real estate agents while looking to prepare for the future, and for Gen Z that means finding “green homes,” according to RE/MAX. Continue reading

Will an inventory shortage stymie spring? Look to 1994 for clues

This spring won’t be easy for homebuyers and their agents, but history is full of examples in which the supply of homes went down, but sales kept chugging along, according to an Inman analysis. Continue reading

Boomers strike back: Older buyers unseat millennials as top cohort

Baby boomers have long enjoyed advantages over millennials in the home market. Now, they’re outnumbering them as well. Continue reading

Single millennial women’s homeownership rate tanked in 2022

Persistent wage disparities and pandemic-induced familial stressors pushed single millennial women out of homeownership with rates dropping near the all-time low of 19.4 percent, according to a new Zillow market analysis. Continue reading

The tug-of-war between millennials and boomers heats up this spring

Five real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed in the short and long term. Continue reading