‘Online reviews don’t matter’: 5 marketing myths debunked

Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading

27 tech terms every agent should know

Confused by technology jargon? Not anymore. Here’s a rundown of the tech-speak words you should know related to proptech, apps and other tech that’s quickly dominating real estate today. Continue reading

Apple’s iPhone 12 leaked: What do agents have to look forward to?

Subtle marketing or legit leak? Either way, Apple’s iPhone 12 will be larger and faster, and it’s rumored to come with LiDAR scanning tech on its three-lens, 3D camera. Continue reading

How curbside closings are keeping the market moving

Due to the onset of COVID-19, real estate is becoming the next big business to leverage the efficiency and convenience of drive-thru deals known as curbside closings. Here’s a look at how various parts of the transaction are coming together to get the … Continue reading

Filmmaker-inspired video app wants your help in beta testing

The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sothebys executive. Continue reading

The deal is digital: A guide to handling it online from lead to close

The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading

Mobile app Yaza geo-tags video content for listings and lifestyles

Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing. Continue reading

PlanetRE to release lifestyle consumer-search app

PlanetRE’s consumer-facing, agent-branded app is based on its CRM and transaction management products, and it includes SOC 2-compliant e-signature tools for mobile agreements and documentation. Continue reading

MyPlanit continues to impress with new features

The highly regarded app, which received Inman’s first five-star rating, uses location data as the basis for tracking client and business activity and continues to amaze with its latest features that include client-contextual hot sheets and auto-mileage… Continue reading

Here’s a first look at Keller Williams’ consumer app

With national MLS and lifestyle search capabilities, the app is just getting started in its pursuit to both help agents stay connected with their databases and compete with home search mammoths. Continue reading