How to get buyers to sign a buyer-broker agreement (and actually thank you for it)

A signed agreement doesn’t hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity. Continue reading

10 summer holidays that make perfect pop-by moments

Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation. Continue reading

Facebook Marketplace: The effective tool most agents skip

Holly Brink shares agent Abby Goodell’s no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform. Continue reading

Broker Spotlight: Holly Brink, My Real Estate Company

Find out how this broker across four states has launched and where she and her agents are headed as they embrace the future. Continue reading

5 real-talk tips for retaining real estate agents in 2025

Tailor your outreach and communication to the individual agent so that you’re providing what they need to thrive, broker Holly Brink writes. Continue reading