Arizona family wins Redfin’s $1M home in digital scavenger hunt

An Arizona man, his wife and their 7-month-old daughter have become winners of Redfin’s Great American Home Search, a contest to locate and win a $1 million home, which Redfin launched on Super Bowl Sunday. Continue reading

Why every real estate agent ought to care about urban design

Understanding the principles of urban design can help you help your clients find more than a home; they’ll find the setting for a new lifestyle, Jason Haber writes. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’

When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading

8 hyperlocal content ideas that’ll show you’re the local expert

Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that’ll help you stand out from your competitors. Continue reading

3 ways to dominate a neighborhood

Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right “spot,” don’t hesitate to go all in, be creative and make it your own. Here’s how. Continue reading

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading

Nextdoor will now tell you how much your home is worth

Your Home, as the company is calling the new feature, is meant to be a landing space on Nextdoor’s website and app that shows users how much their home might be worth and how much they might earn if they sold it. In essence, Nextdoor is now providing u… Continue reading

3 simple tips for helping buyers fall in love with the neighborhood

A house can be changed physically to fit the buyers’ needs, and then it becomes their home. A big piece of feeling at home is falling in love with a neighborhood. Here are three tips for helping buyers want to take it to the next level with a neighborh… Continue reading