‘A slippery slope’: 14 pros weigh in on biggest contract mistakes

Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today’s market. Continue reading

Open houses are out: Here’s how to get your name out there

Traditional marketing and growth strategies were upended thanks to the pandemic. But we learned a lot in the transition. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold — without ev… Continue reading

22 common ways agents violate the Realtor Code of Ethics

Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently. Continue reading

How telling a couple to get counseling led to 4 more deals

We often talk about how building relationships is a must-have skill for new agents, but being able to navigate relationships (sometimes other people’s relationships) and any conflicts that arise is even more crucial. Continue reading

‘Work your community’: How new agents can adapt to a slowdown

Members of the Inman Coast to Coast Facebook group recently shared tips for new agents on how to change with the times as the market experiences a moderate slowdown. Continue reading

8 new agent mistakes to avoid from the get-go

So you’ve got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn’t neglect. Continue reading

How to couch armchair expert advice

Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here are eight scenarios you are likely to encounter and how to contend with them. Continue reading

5 secret ingredients to creating buyer loyalty

Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty. Continue reading

11 tips for crafting an offer that won’t get passed over

To keep a leg up on the competition and help maximize your client’s chance of success, you need to make sure that your contract is error-free, clear and organized. Here are some best practices, plus common mistakes to avoid. Continue reading

Overwhelmed by social media? Here’s a step-by-step guide for growth

When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts. Here’s how to approach it. Continue reading