Olympic training, ballet, real estate — now, ‘Kendra Sells Hollywood’

Meet McKenzie Ryan. From her Olympic training days to her passion for the NYC skyline to what’s going down on Season 2 of “Kendra Sells Hollywood,” Inman sat down with Ryan to get the Real Tea on everything. Continue reading

NAR’s incredible shrinking membership roster: The Download

Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading

4 tips for providing a vibrant and healthy agency culture

Being the leader of a real estate agency requires a deep commitment to supporting your agents in every way possible to ensure their success and well-being, writes Seattle broker Adriano Tori. Continue reading

‘A listing is an asset’: Here’s how to make the most of your next one

Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading

Stay, go or boomerang? 5 tips for agents planning a switch

Stay, go or go back? When you’re not content with your real estate brokerage, it can be tough to make the choice. Here, The Agency’s Farah Levi gives guidance on things to consider before making a major move. Continue reading

‘I wouldn’t want you to live here’: 9 fair housing violations to avoid

Prevent being canceled, fined or jailed by understanding fair housing laws and regulations and avoiding violations. Dr. Lee Davenport helps you check yourself. Continue reading

3 keys for turning Instagram into a sales funnel

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading

Fannie Mae’s latest outlook is grim. 6 ways agents can beat the odds

There’s always a way that agents can position themselves for changing marketing conditions, and brokers can facilitate that process, according to broker owners Bridget Gilbert and Laura Garner. Continue reading

Realtor.com’s AI integration is a case of ‘garbage in, garbage out’

Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com’s new AI tool. While he applauds the attempt, he says it’s a swing and a miss. Continue reading