Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading

Welcome to the future: What real estate agents need to know about today’s kitchens and baths

Gerard Splendore’s series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces. Continue reading

CHALLENGE: Refresh your bio and headshot in 7 days

There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading

Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

QUIZ: Have you gotten lazy with your marketing?

If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading

Here’s a smart retirement planning strategy for agents at every level

The optimal retirement planning strategy may differ depending on the stage of the agent’s career. According to CFP Jordan Curnutt, agents must be fully aware of the options available to ensure they are using the best plan to make the biggest impact on … Continue reading

23 ways to turn one listing into multiple transactions

There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading

This little-known niche helps charities (and agents) get paid

Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well. Trainer and author Bernice Ross talks to Cami Baker about this little-understood marketing strategy. Continue reading

Combine social listening with your CRM to upgrade your marketing

Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading

From manager to president — growth and leadership lessons

It’s not enough to maintain the status quo, Douglas Elliman’s Peter Hannis Hernandez writes. Making your mark as a leader involves a growth mindset and a focus on the bottom line. Continue reading