Put your Instagram content to work! 3 steps for growing your audience

Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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Work smarter! 5 rules for repurposing real estate content

Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading

7 essential types of writing every busy real estate agent should learn

You may not have gotten into real estate because of a love of writing, but that doesn’t mean you can’t learn to express yourself with skill. Let marketing expert Christy Murdock walk you through some of the writing elements you’ll encounter most often … Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading

Hurricane Ian’s devastating impact on Florida housing: The Real Word

In this episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter. Continue reading

How to give peer-to-peer feedback that sharpens skills and doesn’t sting

While people dread giving and receiving feedback, it can be one of the most powerful tools for improving professional performance. Let Michael H. Zaransky walk you through a simple technique for offering feedback that’s effective and actionable. Continue reading

500+ content ideas for your real estate business

To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading

Circa 1910: What you should know about kitchens and bathrooms from the late Edwardian era

The kitchens and bathrooms of 1910 were well planned and functional. Older houses will probably have been upgraded and remodeled, but the footprint of the original will still be in evidence. Continue reading

What will agents make of Zillow’s ShowingTime+? The Real Word

Hosts Byron Lazine and Nicole White sit down to discuss Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early. Continue reading