Circa 2010: What real estate agents need to know about kitchens and baths

Knowing these trends and being able to discuss them with buyers and sellers will give Realtors a distinct advantage. Suggesting modern features to sellers to add to their homes before listing existing properties will also give agents additional power. Continue reading

23 home tour channels to watch on YouTube in 2023

Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading

BHHS Chair on housing market angst: ‘This too shall pass’

No matter what the market’s doing, the way you show up is the biggest factor in determining your outcomes. Jimmy Burgess talks with Gino Blefari, CEO, HomeServices of America and Chairman, Berkshire Hathaway HomeServices, about where we’ve been, where … Continue reading

How to put AI to work to make more money in your real estate business

ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading

You plus ChatGPT: 3 ways to upgrade your Instagram content

Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading

The hottest tools to add to your AI toolbox in 2023

ChatGPT is only a sliver of what’s already available in the AI space. Bernice Ross talks to team leader Kendall Bonner and offers a roundup of some of the hottest applications you’ll want to add to your AI toolbox.  Continue reading

From Michael Scott to Miranda Priestly: What pop-culture’s worst ‘bad bosses’ can teach us about leadership

This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders. Continue reading

The truth about ChatGPT: What you need to know before you use it

ChatGPT has taken the world by storm, but it’s not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides.  Continue reading

3 strategies to step into the spring market on the right foot

Now is the time to take constructive action that can impact the trajectory of your whole year. Do these three things to successfully set the tone for this year’s unique market conditions.  Continue reading

23 TikTokers you should be following in 2023

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading