Stop trying to be Steve Jobs. Focus on these 12 principles instead

These 12 principles can act as guideposts and mile markers to measure your forward progress, writes mega-team leader Carl Medford. Do not take shortcuts. Continue reading

LISTEN: In today’s market, can doing good help agents do well?

Atlanta broker-owner Amy McCoy joins Dr. Lee Davenport for a discussion of community advocacy and housing equity. Continue reading

Am I too old to post on Instagram?

Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading

WATCH: The right lender can make buyer love letters obsolete

Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance. Continue reading

The agent’s guide to crafting a winning unique value proposition

Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading

Learn the strategies of this self-proclaimed ‘door-knocking champ’

As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful. California agent Ernesto Vargas offers his best how-to advice for developing a door-knocking habit.
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New agent on the team? Here’s how to make an impression

Whether you’re a brand-new agent or a veteran who’s shifting gears, Livian’s Erin McCormick Torres shares how to hit the ground running when you join a new team. Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

How AAPI migration drives local real estate markets

The AAPI community is driving the local housing market in Washington, D.C., based on factors like cost and educational opportunity. Continue reading