A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

7 things to know before the Aug. 17 settlement implementation

The clock is ticking on implementation of the NAR commission lawsuit settlement. Team leader Carl Medford outlines what buyer agents need to know to be successful under the new rules of the road. Continue reading

5 powerful strategies to harness publicity and build your business

Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business. Continue reading

Leverage your time by using a qualified bookkeeper

Think about the time and effort you spend doing your own bookkeeping, Maeda Palius and Amy Chorew write, then contrast that with profit potential of using that time for income-generating activities. Continue reading

Mauricio Umansky on how to engage your online network 

Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It’s about consistent effort and effective communication. Continue reading

12 ways to build strong lender partnerships for happier clients

Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction. Continue reading

An ABR instructor’s guide to buyer agreements and commissions

Not sure what to say to buyers and sellers about the way compensation works today? Bernice Ross offers insights from Accredited Buyer Representative instructor Rhonda Hamilton. Continue reading

National Homeownership Month is a good time to celebrate service

Whether you’re working with first-time homebuyers or helping seniors stay in their homes, the way that you support homeownership matters, writes broker-owner Teresa Boardman. Continue reading

Lesson Learned: Don’t just talk the talk. Walk the walk

Find out how South Florida luxury Realtor Darin Tansey learned that there’s always a chance to make dreams come true in real estate. Continue reading