In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading
You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading
Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes. Continue reading
Each month, hundreds of real estate agents, brokers, executives and investors report on what they’re seeing in their corner of the industry. Add your insights. Take the survey. Continue reading
Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals. Continue reading
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading
Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer in the game. Continue reading
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading
Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market. Continue reading
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading