6 scripts agents need for a time such as this

Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading

WATCH: Robert Reffkin talks portals, agents, the NYC subway

In a recent appearance at Inman Connect New York, the Compass CEO discussed his company’s ongoing industry dominance and came out in favor of Homes.com in the portal wars. Continue reading

WATCH: Ryan Serhant on real estate’s innovation problem

At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react. Continue reading

Matchmaking architectural styles and buyers: A broker’s perspective

It’s essential to understand a client’s tastes, historical context and regional influences, writes broker Michelle Coffing. Doing so ensures buyers are successfully matched with the right home in a style that suits their aesthetic preferences and lifes… Continue reading

WATCH: Anywhere’s sitting pretty after Sitzer | Burnett settlement

Find out why CEO Ryan Schneider sees the decision to settle as offering a “competitive advantage” for his company’s agents and brokers. Continue reading

As groups fight DEI, multicultural trade organizations hold the line

As many organizations pull back on their support for diversity, equity and inclusion initiatives, Julia Lashay Israel writes that multicultural trade organizations are stepping in to promote professional development and homeownership for marginalized g… Continue reading

To promote Black homeownership, amplify Black Realtors

Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions. Continue reading

How to justify your commission with a Buyer Bill of Rights

As the real estate landscape changes, thanks to recent commission-related lawsuits, pressure is being levied on buyer agents to demonstrate their value to potential clients.  Continue reading