Opendoor serves up turducken ad to spice up the holiday season

In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading

Anywhere joins Compass in push for Clear Cooperation change

Compass on Thursday reiterated its call to ditch NAR’s pocket listing rule. But documents newly obtained by Inman also show that Anywhere shares some of Compass’ concerns. Continue reading

Gains and losses amid market shifts: Q2 2024 earnings

The Q2 earnings are in: From Zillow’s revenue boost to RE/MAX’s struggles, Jessi Healey breaks down who’s up and who’s down. Continue reading

Opendoor’s revenue declines as losses also grow in second quarter

The iBuyer’s revenue declined 24 percent year over year to $1.5 billion as losses hit $92 million, down from positive income of $23 million the previous year. Continue reading

Black homesellers get better offers with iBuyers, but there’s a catch

A University of Washington study revealed iBuyers give Black homeowners better offers than they receive on the open market. However, those offers potentially come with some longterm tradeoffs. Continue reading

The analyst who predicted a 30% fall in commissions has more to say

Veteran KBW analyst Ryan Tomasello will be talking about the “watershed moment” that could lead to consolidation and innovation across the real estate industry at Inman Connect Las Vegas. Continue reading

Opendoor rolls out mobile truck with instant offers in Nashville

“The Offer Mobile” is driving around neighborhoods in Nashville, Tennessee, to literally bring Opendoor’s instant offers to consumers’ front doors. Continue reading