Is HomeSmart’s tech worth the switch? A look at its client-first app: Tech Review

HomeSmart Client is an app for buyers and sellers working with HomeSmart agents to search for homes, track sales and generally stay on top of their transaction. Continue reading

‘Zillow, it’s not me, it’s you’ Part 2: Premier Agent leads are weak

“Zillow, please understand that the magic is gone for me and for many other agents who trusted and partnered with you for years,” writes agent Meg Jones Mullin in a follow-up to her break-up letter with Zillow. She and other agents sound off about how … Continue reading

Lucit makes billboard advertising more accessible than ever: Tech Review

Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It’s an ideal marketing tool for offices and teams of any size or brand. Continue reading

How to gain a competitive edge with baby boomer buyers

Understanding the ins and outs of a home equity conversion mortgage for purchase can give real estate agents an advantage when working with older buyers. Here’s what you need to know. Continue reading

How are indies faring? Get a glimpse into this indie broker-owner’s business

As a Realtor and broker-owner of Boardman Realty, Teresa Boardman has vast experience working in and running an independent brokerage. Here’s her take on what it’s like to be an indie broker and what the future might look like. Continue reading

4 significant challenges teams will have to overcome in 2022

Although we can’t predict the future, we can use trends, historical data, and market and economic information to think about — and plan for — challenges that teams will have to overcome next year. Here are four big challenges KW expansion team leader A… Continue reading

Home showings don’t equal procuring cause. Here’s why

Contrary to what real estate discussion groups might have you believe, there is far more to procuring cause than showing a home, Jay Thompson argues. Writing an offer is not a guarantee you are the procuring cause. Nor is having a signed buyer-broker a… Continue reading

How to price properties in a wildly fluctuating market

As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading

Get top dollar fast: 10 things sellers need from their agents now

As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading

Interactive Virtual Tours’ floor plan product faces a tough field of competitors: Tech Review

To fully leverage Interactive Virtual Tours floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what’s out there today, this seems more than mildly inconvenient. Continue reading