Tag Archives: Opinion

Lone Wolf’s Recruit helps brokers sniff out the best agents

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Lone Wolf’s Recruit will help brokerages maximize their ROI on recruiting efforts and find more agents who are likely to succeed. Continue reading →

3 rules for keeping your brokerage’s branding in check

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When it comes to a brokerage’s branding, the buck stops with the broker — regardless of your firm’s rules on team and agent branding. Here are independent broker Erica Ramus’ top rules for brokerage branding. Continue reading →

‘Coming Soon is a hot mess’: Here’s why it needs to change

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Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading →

Inman Review: CORE Present transcends category with powerful sales, marketing tools

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The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources. Continue reading →

Naming your team? Here’s why it’s crucial to get it right the first time

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Finding the perfect name for your real estate team or brokerage is essential to success — and it’s become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here’s how you can l… Continue reading →

10 tips that can save your business’ online reputation

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As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading →

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

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While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading →

Your script just flopped. Here’s what you probably did wrong

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Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading →

NAR can’t raise the bar — but your broker can

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NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here’s why it’s really up to real estate brokerages to raise their standards. Continue reading →

Inman Review: VSH Media rolls out mobile-based virtual staging

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Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media’s mobile app offers agents an good, affordable option but charges more for faster turnaround. Continue reading →