Commission is negotiable: Why your sellers deserve to know

There seems to be a misconception about the rules surrounding negotiating commission and the Code of Ethics. I reached out to the National Association of Realtors to clear it up. Here’s the truth. Continue reading

Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading

The Real Word: The house with no front door

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll look at the new amendments to the bombshell lawsuit, moving away from single-family zoning and the infamous Atlanta home with no f… Continue reading

Why discount brokerages do a disservice to sellers

How are discount or flat-fee services a good option for sellers? They aren’t. Here’s why these “savings” are depleting sellers of proper exposure and the best pool of buyers at every angle. Continue reading

7 no-brainers for keeping it civil online

It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading

Fear being disrupted? 4 reasons this indie broker’s over it

Disruptors, iBuyers, lawsuits — what’s a traditional broker to do? Regular columnist and indie broker Erica Ramus is tired of hearing industry woes about being disrupted. It’s time to stop whining about it and do what you can do to ensure your future. … Continue reading

Keeping It Real: How to organically grow your Instagram

How do busy real estate agents grow an Instagram following? Listen in to hear this luxe broker’s top two favorite apps for posting and tracking data on the social media mammoth. Continue reading

Everybody’s working for the weekend: 4 tips for work-life balance

With great schedule flexibility comes great responsibility. Sure, you set up your own schedule and don’t have a boss looking over your shoulder, micromanaging your every move. But you probably work more weekends than the average person. Here are a few … Continue reading

7 open house pointers that’ll get you more traffic

In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading