Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading

NAR isn’t going to save you! Focus on your business

Agents all over the internet are lamenting the fact that the National Association of Realtors hasn’t stepped in to stop the madness brought on by third-party search sites and iBuyers infringing on our business. News flash: NAR isn’t coming. It couldn’t… Continue reading

TotalBrokerage stays on mission with QuickBooks, Facebook updates

Four-star rated and broker-developed, TotalBrokerage worked on a lot of new things during the past year, including updates with Facebook and QuickBooks. It all looks good, but do its new features and efficiencies come with a caveat? Continue reading

Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading

Expectations vs. reality — don’t set yourself up for failure

It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading

How to target market luxury clients on LinkedIn

So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading