Tag Archives: Opinion

4 terrible ways to get ‘likes’ on social media

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Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading →

Don’t believe Keller Williams is a tech company? Think again

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When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading →

4 fears agents need to embrace to truly connect with their audience

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Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading →

Can’t we all just get along? 3 tips for establishing mutual respect

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When thinking about the deals completed with good karma still intact, it seems like one thing is always a factor: mutual respect. Here are three tips for ensuring both sides are making nice, playing fair and still happy to work together in the future. Continue reading →

Why building relationships is paramount to maintaining a healthy pipeline

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This story about two agents’ transactions illustrates the difference between a “little picture” and “big picture” approach to growing your real estate career. Continue reading →

Why we need to get real about working with elderly clients

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Things can get dicey in our society when it comes to the rights of adults who have mental impairments. Regular contributor Teresa Boardman shares her personal experiences with Alzheimer’s. Continue reading →

Get off your phone! 4 tips for keeping it face-to-face

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The reality is, the majority of commissions will still come from mining a database, not the single-digit conversions from the internet or noise that can be a distraction. Here are a few ways you can up your game in today’s connected real estate landsca… Continue reading →

3 reasons listing agents should attend appraisals

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A recent experience made regular contributor Troy Palmquist wonder: How many listing agents show up to appraisals? Here’s why he thinks it’s worth popping into the appraisal on your sellers’ behalf. Continue reading →