Tag Archives: paid traffic

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

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Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading →

Traffic data is the weapon of choice as portal wars heat up ahead of Q3

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Ahead of Q3 earnings, Inman took a dive into the top five real estate portals’ traffic data. Zillow still leads the pack, but stiff competition has emerged from old — and new — industry entrants. Continue reading →