How agents can win the AI-driven holiday marketing season

This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading

All shock, no chill: The rise of outrage marketing in the viral era

In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading