Tag Archives: pricing strategies

Change strategy as the market shifts to win the listings long game

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Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls

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Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes. Continue reading →

As commission conversations change, become a seller specialist

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Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it’s time to sell a home. Continue reading →

Why your ‘999’ price strategy is only fooling you

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Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading →