Tag Archives: property marketing

DroneBase is taking aerial video to new heights

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DroneBase is using drone technology to survey building sites, produce roof damage reports, inspect real estate disaster zones and a number of uses beyond marketing. Continue reading →

Can smart home devices help sell a home? Part 2: The results

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After spending a number of months working with a network of connected devices in his own home, Inman’s tech reporter has come to a conclusion about whether smart tech can help sell a home. Find out what it is here. Continue reading →

New app Asteroom makes creating 3D home tours easier, and cheaper

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New app Asteroom is a 3D tour product for Android and iOS that sells a panoramic mount in conjunction with a fisheye lens attachment and editing software for just $59.95. It claims that tours can be finalized in 15 minutes or less. Continue reading →

Dear Marketing Mastermind: How can I raise my game?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: What are some of the game-changing things you can do to make your marketing and reputa… Continue reading →

7 property marketing trends that need to die

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Whether it’s a deceiving description, really unattractive listing photos or blurry videos — none of these strategies appeal to prospective buyers. These “tactics” for marketing listings just need to go away for good. Continue reading →