Viral ‘save-the-day’ TikTok trend turns every day into a good one

Trainer Rachael Hite looks at this viral TikTok trend and makes some recommendations about how agents can save their own day on their worst days with this simple new habit. Continue reading

How accessible is your business for people with disabilities?

Don’t let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone. Continue reading

How are you doing? Americans now rank at an all-time happiness low

Your team members and customers are struggling, Rachael Hite writes. Here is what wise brokers need to know about the state of happiness and how it impacts all of us. Continue reading

It’s up to you to make lemonade out of a sour NAR settlement situation

Consumers have been given a front-row seat to the chaos unfolding in our industry, Rachael Hite writes. As the situation unravels, who will make lemonade, and who will continue to feast on sour grapes? Continue reading

Say farewell to the ‘Forever Home’

You need to earn $100,000 just to afford a starter home. Rachael Hite writes that, like spotting a dodo bird, finding your forever home in today’s market might be a thing of the past. Continue reading

We asked ChatGPT about agent value. Its answers may surprise you

ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers? Continue reading

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

Talking money is ‘a form of protest,’ financial expert Tori Dunlap says

With 1.9 million Instagram followers and a best-selling book, financial expert Tori Dunlap sits down with Rachael Hite to share how she’s educating women on talking about money — out loud. Continue reading

What’s your 100-year plan? Finding ikigai in life and business

The median age for a Realtor is 60. That means it’s time to think about the realities of aging, retirement and building a lasting legacy. Continue reading

Generation Jones is most likely to downsize next. Are you ready?

Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading