If someone with a disability wanted to attend your next open house, would they be able to tour the property? If your client has hearing or low vision issues, how will you pivot quickly to change your communication in the transaction? Continue reading
You told us it works and that you need to be safe while doing it. Here is what our readers (and the data) have to say about door-knocking for listings and new business. Continue reading
A teenager was shot for knocking on the wrong door. Telling your agents to door-knock for new business is dated advice, and it could be deadly. In a world where gun violence is in our headlines daily, it’s time to stop door-knocking. Continue reading
Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here’s what she learned and how it could save you money. Continue reading
Inman Contributor Rachael Hite wrote “I’m a real estate agent. You can’t tell me what to wear on the job” back in February as a response to an agent-broker perspective article. She couldn’t have predicted the outsized response that followed. Continue reading
Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading
Why is it that in 2023 our culture is still determined to enforce dated and ridiculous dress code stereotypes? Trainer Rachael Hite says that brokers need to focus more on providing great customer service to consumers and better training for agents an… Continue reading
A new year and yet another agent is missing. How can agents keep the conversation about safety practices for women as an ongoing conversation? Trainer Rachael Hite says women need to make safety a part of their daily routine for themselves and the ones… Continue reading