A teenager was shot for knocking on the wrong door. Telling your agents to door-knock for new business is dated advice, and it could be deadly. In a world where gun violence is in our headlines daily, it’s time to stop door-knocking. Continue reading
Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here’s what she learned and how it could save you money. Continue reading
Inman Contributor Rachael Hite wrote “I’m a real estate agent. You can’t tell me what to wear on the job” back in February as a response to an agent-broker perspective article. She couldn’t have predicted the outsized response that followed. Continue reading
Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading
Why is it that in 2023 our culture is still determined to enforce dated and ridiculous dress code stereotypes? Trainer Rachael Hite says that brokers need to focus more on providing great customer service to consumers and better training for agents an… Continue reading
A new year and yet another agent is missing. How can agents keep the conversation about safety practices for women as an ongoing conversation? Trainer Rachael Hite says women need to make safety a part of their daily routine for themselves and the ones… Continue reading
If you want your team to come out of winter ready for the spring market, you need to create a support system that fosters momentum, writes trainer Rachael Hite. Help your team and show them appreciation with tools that capture business, not just empty … Continue reading
Ready or not the new year is on the horizon. Trainer Rachael Hite has 23 resolutions, unpopular opinions and hard truths that just might change your business in 2023. Continue reading